DistillAsia 2026
An overview of DistillAsia 2026’s programme and the planned LevelHeads workshop on legal, intellectual property and governance issues for spirits brands.
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Clearer decisions for Asian market growth.
Market entry, distribution, digital growth, and brand strategy for teams weighing where to go next and how to execute with confidence.
Strategy and execution from the same team
We combine senior commercial judgement with hands-on execution across market entry, sales, distribution, brand, and digital growth.
- Markets Our team and trusted delivery partners work on the ground in Southeast and East Asia, with client work in South Asia and Australia/New Zealand.
- Mode We plan the work and stay involved through launch and delivery.
- Access A senior lead assigned to your project, with direct access to the people doing the work.
Our Services
What we help you decide and deliver
We help brands and organisations enter Asian markets, build sales and improve how their businesses run. Our work covers market entry, distribution, brand and digital marketing, AI and business systems. A senior lead takes responsibility for each project.
Market Entry & Commercial Execution
Choose where to expand and how to operate there. We assess markets, check potential partners, plan launches and help run sales, distribution and supply chains.
Market Entry & Expansion
Assess market demand, choose an entry route, check partners and plan the launch.
- Market assessment and opportunity mapping
- Entry strategy and market prioritisation
- Distributor and partner due diligence
- Launch planning and go-to-market execution
Sales & Distribution Strategy
Plan sales channels, pricing and product ranges. Select and manage distributors, develop account plans and train sales teams.
- Distribution strategy and channel design
- Pricing strategy and deal structuring
- Key account planning and activation
- Sales team training and enablement
Operations & Supply Chain
Source OEM and contract manufacturing partners, coordinate suppliers and logistics, and plan import/export requirements. Build operating procedures for day-to-day delivery.
- Import/export and customs navigation
- Regulatory compliance and legal frameworks
- Supply chain optimisation and logistics
- Operational playbooks and risk mitigation
Trade & Government Advisory
Plan and deliver trade missions and market development programmes. Work with government bodies, trade associations and industry partners on joint initiatives.
- Trade association strategy and missions
- Government relations and policy navigation
- Industry coalition building
- Non-profit and association partnerships
Brand, Marketing & Growth
Make your offer clear and help customers find it. We develop positioning and messaging, adapt content for each market, and run search and paid campaigns.
Brand Strategy & Positioning
Define what your brand offers and why customers should choose it. Develop positioning, messaging and creative direction, test them in each market and track brand performance.
- Brand positioning and what customers get
- Messaging frameworks and brand voice
- Cultural adaptation and market testing
- Brand equity measurement and tracking
Digital Marketing & Media
Plan digital channels, produce content and run paid campaigns. Improve SEO and AEO, manage media buying and report on performance.
- Digital strategy and transformation
- Performance marketing and media buying
- Content strategy and campaign execution
- SEO, AEO (Answer Engine Optimisation), and analytics
AI & Business Automation
We help CEOs and teams talk to their data through AI. We integrate tools such as Codex and Claude with business systems, organise the data behind them, and build custom AI applications, portals, MCP servers, APIs, and CLIs.
Our Team
Who you'll work with
Four senior operators with experience across Asia. A senior lead is assigned to each project, and you work directly with the people delivering it.
Christopher Roberts
Commercial Strategy & Operations
Chris works on international trade, market assessment, distribution and supply chains for beverage and
FMCG businesses. He brings 15+ years of international leadership experience, including trade association
work, brand launches, supply-chain rebuilding, import/export across Asia and U.S. trade missions into
Southeast Asia. A former lawyer with a background in applied economics, he advises on commercial,
compliance and operational decisions. He has lived and worked in Japan, Korea and Hong Kong, and now
lives in Thailand.
Oliver Woods
Brand & Digital Strategy
Oliver has worked in brand strategy, digital marketing, advertising and communications since 2007. He
helps clients develop their positioning, choose marketing channels and enter new markets. He has led
marketing transformation for global FMCGs and creative agencies in Singapore, Vietnam and Malaysia,
where he now lives.
Spencer Jemelka
AI Solutions
Spencer brings 14+ years of operations and manufacturing experience across Asia, using AI to help
organizations turn complex workflows into scalable systems grounded in operational data. As co-founder
and Managing Director of Redpoint Brewing Company in Taiwan, he designed and built the company's
manufacturing and data platform from the ground up, integrating automation and AI to optimize sales,
production, quality, and inventory. His expertise spans ERP/MES platforms, databases, process
automation, AI agents, and AI-enabled workflows. He's lived in China and Taiwan for over 19 years.
Christopher Andel
Content
Christopher leads content strategy, editorial work and SEO/AEO at LevelHeads. He writes and works in
English, Dutch and German, with experience in Southeast Asia and Europe. As Content Director at Beer
Asia, he has spent nearly six years developing the publication’s editorial work and readership. Born in
Bangkok, he grew up in Southeast Asia and the Netherlands.
From the Field
Insights from the field
Practical notes on market entry, brand strategy, and working in Asian markets, drawn from our client and operating work.
Is Tsingtao's Deal with Carabao the First Step in a New Globalization Strategy?
How Tsingtao's licensing deal with Thailand's Carabao Group could signal a major shift in Chinese brands' approach to geopolitical risk and tariffs.
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